Lesson 3 — Voice and Sound: The Half Everyone Skips

Mute any winning ad and watch it die. Audio is not garnish; it is half the video, and it is the half you can fix today.

♪ Download audio Prefer to listen? Take this lesson on the commute.

Audio is roughly half the video: voiceover, sound design and captions do most of the persuasive work.
Raw, phone-quality voice often outperforms polished studio audio because it reads as platform-native rather than as an ad.
Avatar and TTS pacing is driven by punctuation: short sentences and commas create natural rhythm, so lifeless delivery is a script problem.
Layer sound as voice first, one or two diegetic effects, then music low and late.

Loading the quiz…

← Previous