Lesson 1 — Hook-First Production

You do not have a video problem. You have a first-three-seconds problem, and no model will fix it for you.

♪ Download audio Prefer to listen? Take this lesson on the commute.

Write the three-second hook before you generate a single frame; generation is the last step, not the first.
Use the five-part UGC structure: Hook, Problem, Solution, Proof or USP, CTA, with one job per part.
Strong hooks are visually strange: odd object, odd scale, or an action already in progress.
Write ten hooks in text, generate only the best two. Text is cheap, pixels are not.

Loading the quiz…