Lesson 4 — Captions, Pacing and Retention

Most of your audience is watching muted, in bad light, at speed. Captions are not accessibility. They are the ad.

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Burn captions into the video; never depend on a platform toggle the viewer has to find.
Two to four words per line, high contrast, thick outline, kept inside the platform safe zone.
Force a visual change every 1.5 to 3 seconds; static stretches are where the retention curve collapses.
Read the retention graph as a diagnostic: an early cliff is a hook problem, a mid-video slide is a pacing problem.

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