Creative · Intermediate

AI Video & Avatars

Scroll-stopping video and spokesperson content, generated

Video is where attention lives and where AI has moved fastest. Learn the hook-first production pipeline: script, generate, voice, caption, and cut — end to end.

▤ 5 lessons ◷ ~30 min ✎ 21 questions ✦ Certificate
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What you'll be able to do

  • Write the three-second hook before you generate a single frame
  • Use generative video and AI avatars for the jobs each is actually good at
  • Add natural voiceover and captions that lift retention
  • Assemble and iterate a video ad without a video editor

Curriculum

✓ Lesson 1 — Hook-First Production You do not have a video problem. You have a first-three-seconds problem, and no model will fix it for you. 6 min ✓ Lesson 2 — Generative Video vs AI Avatars Generative models invent shots that cannot be filmed. Avatars deliver lines. Confuse the two and you burn a week. 6 min ✓ Lesson 3 — Voice and Sound: The Half Everyone Skips Mute any winning ad and watch it die. Audio is not garnish; it is half the video, and it is the half you can fix today. 6 min ✓ Lesson 4 — Captions, Pacing and Retention Most of your audience is watching muted, in bad light, at speed. Captions are not accessibility. They are the ad. 6 min ✓ Lesson 5 — The Video Assembly Line One winning ad is luck. A system that ships twenty variants a week is a business. Build the line, not the video. 6 min
✓ Final exam — 6 questions Pass at 80% or better to earn your certificate.
Start lesson 1 →