Lesson 5 — Shipping a Full Creative Set

Clients do not buy an image. They buy a set: hero, ratios, variants, and a disclosure line that keeps them out of trouble.

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Sell sets, not images: one hero plus ratio and copy variants, all sharing one lighting recipe.
Compose inside platform safe zones and outpaint to reach new ratios instead of cropping.
Quote cost as honest ranges (cents-to-a-few-dollars per generation vs low hundreds for a traditional lifestyle image) and count your editing hours.
Actionable now: ship a full set for one product today, run the anti-slop QA checklist, and log how long it took.

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