← AI Images & Brand Visuals
Lesson 2 — Directing the Shot: Light, Lens, Composition
Amateurs prompt for objects. Art directors prompt for light, lens and frame, and that is the entire difference.
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- Specify light in four parts: source, direction, quality, colour. It outperforms every style adjective.
- Name a real camera body and film stock; three words import a whole aesthetic the model has genuinely learned.
- Choose focal length by intent: 85mm to flatter, 24mm for energy, macro for texture.
- Actionable now: write one 'house recipe' paragraph for your brand and reuse it, changing only the subject line.
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