Lesson 5 — The Email Machine

Ads are rented attention. The list is the only audience nobody can take away from you overnight.

♪ Download audio Prefer to listen? Take this lesson on the commute.

Build the five-email welcome flow this week: deliver, story, objection, proof, offer.
Write the objection email around a real doubt lifted verbatim from your swipe file, not an invented one.
Set up welcome, browse abandon, cart abandon, and post-purchase flows, which typically drive a quarter to a third of store revenue.
Run re-engagement in batches and sunset non-openers to protect deliverability for the subscribers who still care.

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